Framework

The Global Master Narrative

This is the master narrative that sits above all personas, industries, and vertical messaging. It serves as the foundation for the CNA brand strategy.

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1. The Hero (Character)

Leaders responsible for multi-location operations want supply systems they can count on—simple, reliable, and designed to bring consistency and control across every location, no matter how complex their organization is.

2. The Problem

The Villain

A fragmented, unpredictable supply landscape that creates unnecessary complexity and drains organizational energy.

Philosophical

Organizations that operate at scale shouldn’t have to battle chaotic systems just to keep locations running. They deserve supply solutions that make work easier—not harder.

External (What they deal with)

  • Scattered catalogs & disconnected systems
  • Outdated ordering workflows
  • Unclear inventory & visibility
  • Inconsistent vendor performance

Internal (How they feel)

  • Frustrated & overwhelmed
  • Exposed & unsupported
  • Forced to fix avoidable issues
  • Pressured to carry unnecessary weight

3. The Guide (CNA)

Empathy

“We understand how exhausting it is to juggle multiple systems, unreliable vendors, and constant operational surprises across many locations.”

Authority

  • Proven multi-industry expertise
  • National distribution network
  • Unified, centralized supply experience
  • Real-time visibility tools
  • Tailored program design

4. The Plan

1

Assess & Align

We learn your workflow, understand your challenges, and identify opportunities for simplification and standardization.

2

Build Your Tailored CNA Program

We consolidate products, vendors, and visibility into a streamlined supply experience designed specifically for your organization’s needs.

3

Launch, Support & Scale

We guide your rollout, support your teams, monitor performance, and scale with you as your organization grows or evolves.

The Agreement Plan (Reduces Risk)

To help you feel confident moving forward, you can expect:

  • Clear visibility into products, substitutions, and timelines
  • Reliable, consistent availability across locations
  • Dedicated, responsive human support
  • Centralized ordering and invoicing
  • A solution built around your workflow
  • Proactive issue resolution
  • Accountability and transparency from start to finish

5. Success vs. Failure

Success

  • Supply experience that’s consistent & simple
  • Real-time visibility & proactive communication
  • Streamlined workflows (saving time/friction)
  • Fewer surprises across locations
  • Confident teams & leadership calm

Failure

  • Ongoing inconsistency & disruptions
  • Excessive time/spend managing scattered systems
  • Loss of control & visibility
  • Inefficient workflows
  • Supply chain feels fragile, not dependable

6. Global One-Liner

“You deserve supply systems you can count on—CNA creates a unified, reliable, and tailored supply experience that brings consistency and control across every location, no matter how complex your organization is.”

Global Homepage Hero

You deserve supply systems you can count on across every location.

CNA creates a unified, reliable, and tailored supply experience—so your teams stay stocked, supported, and confident, no matter how complex your organization is.