Implementation
Marketing Journey (Ben-like Ops Leader)
The full SB7 user journey designed for operations leaders. This document outlines the headers, stakes, value propositions, and email campaigns tailored to this persona.
1. The One-Liner (Header)
Stop Fighting Supply Disruptions Across Your Locations
Keep your operations running smoothly with a unified, reliable supply program designed for multi-site organizations.
2. The Stakes
If Nothing Changes
- Your teams continue losing hours each week to supply breakdowns
- Inconsistent stock across locations frustrates frontline managers
- Leadership sees operations as reactive instead of reliable
With CNA's Unified Program
- Every location gets what they need, when they need it
- Your teams stop fighting preventable fires
- You become the steady leader who keeps operations running smoothly
3. Value Proposition
Reliable Supply
Stop worrying about stock-outs and inconsistent ordering across every location.
Simple Ordering
Standardized products and intuitive paths that save your team time.
Visibility & Control
Know exactly what’s being ordered, where it’s going, and how it performs.
4. The Guide
Empathy
"We know how frustrating it is when your teams can’t get essential supplies and operations get blamed for issues that aren’t your fault."
Authority
CNA supports multi-site organizations across industries with:
- A national supply network
- Tailored multi-location programs
- Visibility tools and proactive support
- Proven reliability for operations leaders just like you
5. The Plan
Review
Start with an Operations Workflow Review.
Tailor
Get a tailored, reliable supply program for every location.
Stabilize
Stabilize your operations with ongoing support and visibility.
6. Brand Narrative
At CNA, we know you want to be a steady operations leader who keeps every location running reliably. In order to do that, you need a supply system you can trust.
The problem is fragmented suppliers and inconsistent stock, which makes you feel frustrated and constantly stuck in reactive mode. We believe no operations leader should waste time fighting preventable supply fires. We understand what unreliable supply does to your day, which is why we build unified supply programs supported by national distribution, standardized products, and proactive program management.
7. Calls to Action
Direct CTA: Book an Operations Workflow Review
Transitional CTA: Download the Reliable Supply Checklist
9. Lead Generator
The Reliable Supply Checklist for Operations Leaders
Format: Downloadable PDF
Includes: 7 hidden costs of fragmentation, quick assessment, top 3 breakdown points, and when to switch.
10. Sales Email Campaign
| Subject | Purpose | |
|---|---|---|
| Email #1 | Your Reliable Supply Checklist | Deliver the Asset + Soft CTA |
| Email #2 | The real reason supply issues keep happening | Problem + Solution (Fragmented Supply -> CNA) |
| Email #3 | How one ops leader stopped supply firefighting | Testimonial / Transformation Story |
| Email #4 | “Will this disrupt my locations?” | Overcome objections about transition risk |
| Email #5 | More suppliers isn’t more control | Paradigm Shift (More vendors != flexibility) |
| Email #6 | Ready to fix supply breakdowns for good? | The Sales Ask (Book Workflow Review) |
11. Nurture Campaign
Weekly Content Ideas
- Weekly operations insight
- A small systems improvement tip
- A supply reliability insight
- Short success snippets
- Occasional CTA to book the Workflow Review