Persona
Ben Parker
Operations managers who need a faster, more reliable way to find and order products to keep their locations running smoothly.
The Hero's Core Want
A faster, more reliable way to find and order products.
Success Identity
The leader who keeps shifts running smoothly without "putting out fires."
The Problem
The Villain
A confusing product ecosystem that causes service disruptions and wastes valuable time.
Internal Frustration
"I'm wasting time fixing issues that shouldn't happen in the first place. I can't find products, orders get messed up, and I'm constantly reacting."
The "So What?"
Customer complaints and service disruptions. When operations break down, it's Ben who gets the heat—and the customers who suffer.
Messaging Approach
Key Insight
Ben is in the trenches. He deals with the day-to-day reality of ordering, receiving, and managing supplies. Speak to practical, immediate problems and solutions. He wants to stop firefighting.
Empathetic Statements
Show you understand their daily struggles:
- "We understand how frustrating it is to search across multiple catalogs just to find what you need."
- "We know what it's like when orders go wrong and you're left explaining to angry customers."
- "We've seen how much time gets wasted on issues that shouldn't be issues at all."
Authority Statements
Prove you can solve their problems:
- "Our platform was built by people who've managed multi-location operations."
- "We've helped operations teams reduce order errors by 40%."
- "Dedicated support means you talk to someone who knows your account—not a generic inbox."
The Stakes
If They Don't Act
- More time wasted searching for products
- Continued order errors and disruptions
- Customer complaints pile up
- Shifts suffer; team morale drops
If They Partner with CNA
- Find and order products in seconds
- Orders that arrive right, every time
- More time for what actually matters
- Seen as the person who "keeps things running"
Calls to Action
Primary CTA
"Schedule an Operations Workflow Review"
Transitional CTAs
For prospects not ready for a conversation:
- "Download Ordering Checklist"
- "See How Operations Teams Save Time"
- "Get the Product Ordering Quick Guide"
Sample Messaging
Email Subject Lines
- "Stop wasting time on supply fires"
- "What if ordering just... worked?"
- "The ordering system your team deserves"
Opening Lines
- "How much time did you spend last week fixing orders that should have been right the first time?"
- "There's a reason your best employees are frustrated—and it's not your leadership."
- "You didn't get into operations to spend your days tracking down missing products."
Quick Reference
- Role: Operations Manager
- Primary Pain: Confusing products, order errors, time wasted
- Desired Outcome: Smooth shifts, reliable ordering, respect as a leader
- Primary CTA: Schedule an Operations Workflow Review