Personas
Global BrandScript (CNA)
This is the master narrative that sits above all personas, industries, and vertical messaging.
🎧 Listen to the Overview
1. A Character (What Your Customer Wants)
Leaders responsible for multilocation operations want supply systems they can count on—simple, reliable, and designed to bring consistency and control across every location, no matter how complex their organization is.
2. Has a Problem
Villain
A fragmented, unpredictable supply landscape that creates unnecessary complexity and drains organizational energy.
Philosophical Problem
Organizations that operate at scale shouldn’t have to battle chaotic systems just to keep locations running. They deserve supply solutions that reduce complexity, increase confidence, and make work easier—not harder.
External Problem
Customers are stuck with:
- Scattered catalogs and disconnected systems
- Outdated or inefficient ordering workflows
- Unclear inventory and delivery visibility
- Inconsistent and unreliable vendor performance
- Slow or generic support
- Manual processes that waste time and create errors
Internal Problem
This leaves them feeling frustrated, exposed, and unsupported, constantly forced to fix avoidable issues instead of focusing on strategic priorities.
They feel pressure they shouldn’t have to carry.
3. Meets a Guide — CNA
Empathy
“We understand how exhausting it is to juggle multiple systems, unreliable vendors, and constant operational surprises across many locations.”
Authority
CNA brings:
- Proven multiindustry expertise (healthcare, foodservice, hospitality, senior living, more)
- A national distribution network
- A unified, centralized supply experience
- Real-time visibility across items, vendors, availability, and delivery
- Tailored program design for each partner
- A human support team invested in your success
- A track record of stabilizing supply across complex organizations
4. Gives Them a Plan
Assess & Align
We learn your workflow, understand your challenges, and identify opportunities for simplification and standardization.
Build Your Tailored CNA Program
We consolidate products, vendors, and visibility into a streamlined supply experience designed specifically for your organization’s needs.
Launch, Support & Scale
We guide your rollout, support your teams, monitor performance, and scale with you as your organization grows or evolves.
Agreement Plan (Reduces Risk & Builds Trust)
You can expect:
- Clear visibility into products, substitutions, and timelines
- Reliable, consistent availability across locations
- Dedicated, responsive human support
- Centralized ordering and invoicing
- A solution built around your workflow
- Proactive issue resolution
- Accountability and transparency from start to finish
5. Calls to Action
Direct CTA: Schedule a Strategy Conversation
Transitional CTA: Download the CNA Overview Guide
6. Avoid Failure
Without CNA, organizations risk:
- Ongoing inconsistency and operational disruptions
- Excessive time, spend, and effort managing scattered systems
- Loss of control and visibility across locations
- Inefficient workflows that drain margin and morale
- Slow problem resolution that erodes trust internally
- A supply chain that feels fragile, not dependable
7. Ends in Success
With CNA, you get:
- A supply experience that’s consistent, simple, and reliable
- Realtime visibility and proactive communication
- Streamlined workflows that save time and reduce friction
- Fewer surprises and smoother operations across every location
- A stable, scalable foundation for growth
- Confident teams who have what they need, when they need it
- A leadership identity defined by calm, control, and operational excellence
You become the organization where everything runs smoother because your supply systems finally support the pace and complexity of your work.
Global One-Liner
“You deserve supply systems you can count on—CNA creates a unified, reliable, and tailored supply experience that brings consistency and control across every location, no matter how complex your organization is.”
Global Homepage Hero
You deserve supply systems you can count on across every location.
CNA creates a unified, reliable, and tailored supply experience—so your teams stay stocked, supported, and confident, no matter how complex your organization is.